Twenty-nine staffers gathered for a photo shoot in the Eisenhower Executive Office Building—the youngest only 23 (Jordan Metoyer, assistant to the deputy director and senior advisor to the Office of Management & Budget Director), and one with the coolest title ever: press assistant and senior wrangler (Desiree Barnes, 27). They all share a common trait, says Chynna Clayton, 27, Michelle Obama’s special assistant and trip director: “The White House is composed of people who are passionate about the country.”
History and modernity intersect in today’s selection of New & Noteworthy stories.
Periscope. Vox. General Electric? Adweek‘s list of Young Influentials—”27 people under 40 changing the face of media, marketing and tech”—includes thinkers and doers on the cutting edge…and a few bringing old-school corporate giants out of the past. Taken together, the women and men on the list represent nothing less than the future.
Another old-school giant making headlines? Donald Trump, who informs Forbes that it has underestimated his wealth for its Forbes 400 list…again. You say potato, he says $10 billion. Trump has parried with the magazine since appearing on the inaugural list 33 years ago. Back then, Forbes estimated his worth at $200 million. No surprise: Trump claimed $500 million.
Pablo Picasso’s granddaughter Diana Widmaier-Picasso draws a direct line from the past to the present as she explores the many facets of her grandfather’s legacy—artistic, familial, intellectual, personal. “[W]hen works of art reflect the history of the family,” Widmaier-Picasso tells W magazine, “it’s particularly difficult.”
In Esquire, a mystery that feels as if it couldn’t possibly exist in our technologically advanced age: the search for Malaysia Air 370. More than a year and a half after the plane disappeared with 239 passengers and crew members aboard, a small team of dedicated experts continues the “active murder inquiry.”
We think these stories will help you see connections between art and life, then and now, old and new.
Tap the article titles below from your tablet or phone to read these stories in Texture. Not a subscriber yet? Click here to start your free trial.
Twenty-seven people under 40 changing the face of media, marketing and tech.
Donald Trump goes toe-to-toe with Forbes.
Picasso’s granddaughter explores—and refines—the great artist’s legacy.
How can this happen, in our day and age? Because it can.
We’ve found these great reads for you in the Texture app today:
Reddit co-founder Steve Huffman returns to the beleaguered site after six years. “It’s kind of an egotistical thought,” Huffman tells New York magazine, “but I felt like I’m literally the only person in the world who can fix this…” How does that jibe with Reddit’s user-generated soul?
Bloomberg Businessweek writes about the “most loathed” people in China: the fuerdai, or second-generation rich kids. Billionaires by birth, they “are to China what Paris Hilton was to the U.S. a decade ago, only less tasteful.” The article made us wonder: Are the fuerdai spoiled grown-up children, or simply childlike in their longing to be loved?
When it comes to our own children, we just want them to be happy. Working Mother offers simple but profound advice on helping your kids find meaning and purpose in their work lives: Show them how you find meaning and purpose in your work life, whether you’re shuffling paper or saving lives.
Speaking of saving lives, Monica Lewinsky tells People about her work with Bystander Revolution, an organization fighting bullying through “compassion, positivity and action.” Plus, she speaks about the power of funny internet videos and her full life today.
We hope you feel better informed already.
Tap the article titles below from your tablet or phone to read these stories in Texture. Not a subscriber yet? Click here to start your free trial.
He coded Reddit. Then he left. Now Steve Huffman is a white knight, back in Reddit’s hour of need.
They’re young, rich and powerful. Too bad everyone in their country hates them.
Set the right example for your kids with an open and honest conversation about the meaning of your work.
She was cruelly bullied. Now Monica Lewinsky is fighting back so others won’t suffer a similar fate.
Readers Gain Unparalleled Access to Premium Magazine Content; New Features Include Curated Collections, Personal Collections, Trending Stories and New UI
Texture™ brand rollout to be supported by major ad and marketing campaign
Menlo Park, CA and Toronto – October 1, 2015 – Today, Next Issue Media – the digital magazine platform owned by Condé Nast, Hearst Magazines, KKR, Meredith, News Corp, Rogers Media and Time Inc. – unveiled TextureTM, a completely new way for readers to experience the world’s best magazines. Reimagined for how people consume content today, Texture combines everything readers know and love about the print magazine experience and layers onto it the power of digital—giving people a curated reading experience, available anytime, anywhere.
Texture is the only premium content subscription service that provides unlimited access to 160 of the world’s most loved magazines for one low monthly price. State of the art digital functionality gives readers an unmatched ability to explore current issues as well as 15,000 back issues, allowing them to discover inspiring and entertaining content from an archive of over 500,000 stories.
Through new features like ‘Curated Collections’, Texture’s editorial team assembles content by theme, surfacing quality stories from multiple publications, and introducing readers to content they might not normally discover. ‘My Collections’ offers readers a way to gather and cultivate their own favorites for reading instantly or when it’s most convenient.
“People go to their known and trusted sources for news and entertainment, but they also love to discover stories that are off their radar,” said John Loughlin, CEO, Next Issue Media. “That’s what we built into Texture. Whether dishing up Vanity Fair’s ‘Call Me Caitlyn’ cover story before the rest of the world, or delivering the hotly anticipated ESPN The Magazine’s Body Issue days in advance, we’re enhancing their ability to discover the finest journalism, narratives, photo essays, product and travel reviews, recipes and more, selected by top editors, all in a way that fits seamlessly into their lives.”
New Texture features and benefits include:
- Collections: Whether it’s revisiting the impact of Hurricane Katrina on the 10th anniversary, diving into Texture franchises like Strong Women Wednesdays, or serving up the best fall pumpkin recipes across every food magazine, Texture’s thoughtfully curated Collections delivers content to readers in a way that anticipates their needs and reflects their curiosity.
- New & Noteworthy: This Texture channel keeps readers in the know – whether the topic is the notorious Hollywood bad boy, latest political renegade or the hottest Fall fashion trends – by surfacing stories that are making news, and topics that are trending in social media.
- Search & Top Stories: Search allows readers to seek more information across the entire vast archive of magazines. From gluten-free cooking and electric cars, to golf techniques and presidential candidates, Texture pulls content from the best magazines in the world so readers can get insight and perspective instantly from trusted sources. Top Stories uncovers what’s being read by subscribers, inspiring the discovery of great reads across the whole catalog or within specific categories.
- My Collections: After finding the perfect gift idea from Real Simple, or stumbling across Rolling Stone’s most recent enthralling cover story, readers can save them to read later or share with friends.
- First Access: Each month, readers can dive into some of the hottest features before they even hit newsstands thanks to an exclusive agreement between Texture and leading publishers, serving up a handful of the most highly anticipated stories only for subscribers.
The freshly expanded editorial team, led by publishing veteran Maggie Murphy, adds an editorial point of view to the experience – a quality unseen in other purely algorithmic services.
“With over half of a million of the best articles and stories available, Texture feels it is imperative to add a human touch to the service that provides a unique view of today’s important and trending topics,” said Maggie Murphy, Editorial Director, Next Issue Media. “Auto-populated recommendations from data driven engines are valuable, and we make use of them, but we also think there’s an element of trust that happens when your best friend shares their latest favorite article or recipe with you. We want to be that best friend to the reader.”
“Texture is bridging the divide between analog and digital, and creating a rich and dynamic premium content experience for readers; it is, in fact, redefining the magazine experience. The strong consumer demand for subscription-based media experiences, such as Netflix, Hulu Plus and Spotify Premium, speaks to the opportunity awaiting Texture,” said David Carey, President, Hearst Magazines. “The new Texture service is a marvelous way to grow both audience as well as deep engagement given its ‘premium content first’ focus. We couldn’t be more excited about what this means for the future of our business.”
Formerly Next Issue, the new Texture brand, logo and platform rollout will be supported by a national ad campaign across print, digital and out of home.
Texture subscriptions start at $9.99/month and are available on iOS, Android and Windows 8 devices, for download through the App Store, Google Play and Windows Store today.
About Next Issue Media
Since 2010, Next Issue Media has been bringing the world’s most popular and trusted magazines to life on the digital device of your choice and fitting them seamlessly into your life. The company is owned by six leading publishers – Condé Nast, Hearst Magazines, Meredith, News Corp, Rogers Media and Time Inc., and backed by KKR.
Twitter – @texture
Instagram – @texture
Facebook – Texture
Leah Barash, Flashpoint PR
Charmaine Khan, Rogers Communications
Dear Texture readers,
Every day we’ll curate a series of New & Noteworthy Stories on the Highlights page—magazine features that tap into the cultural moment and mood.
Today we have early access to Entertainment Weekly’s exclusive cover interview with The Hunger Games: Mockingjay (Part 2) stars Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth. Read about their friendship, how they’ve handled their monumental fame…and their sleepovers. Plus, see photos from the film and learn a few set secrets.
Fortune’s highly anticipated 40 Under Forty list has plenty of CTOs, but also UFC champ Ronda Rousey; TV host John Oliver; and Jason Robins, co-founder and CEO of fantasy league company DraftKings, now valued at $1.5 billion. Oh, and Taylor Swift, obv.
In a cautionary tale of baby boomers in the digital age, Consumer Reports investigates senior citizens who lose their life savings to heartless scammers. With 1 in 20 seniors saying they’ve been financially abused, this is a must-read story for us all.
Grapple with tough questions in the Rolling Stone story of Lawrence Franks, who deserted the U.S. Army to serve in the French Foreign Legion—and is now serving time in Fort Leavenworth. Should a man who chose between suicide and dishonor be harshly punished, or shown compassion?
Look for the next crop of New & Noteworthy Stories first thing tomorrow. We hope you feel better informed already.
Tap any story to read it now with Texture. Not a subscriber yet? Start your free trial now.
An early peek at an interview with costars (and BFFs) Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth.
The disruptors and leaders who have more accomplishments than candles on the cake.
Senior financial abuse costs victims $3 billion a year, and 1 in 20 seniors has fallen prey. What do we do now?
Is Army deserter Lawrence Franks a criminal, or simply a man trying to save his own life?
The Discover Texture™ Giveaway
Throughout October, 14 Texture readers will win their pick of the prizes below. Every day you open up the Texture app, you’ll earn an additional entry into the giveaway. Learn more and see below for Official Rules and alternate entry methods.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.
Please read these rules before entering the Discover Texture™ Giveaway (the “Giveaway”). You agree that, by submitting an entry, you will be bound by these Official Rules and you acknowledge that you satisfy all giveaway eligibility requirements.
Eligibility. If you are an individual legal resident of the 50 United States or the District of Columbia currently residing in the United States and are older than 18 years of age, you are eligible to enter the Giveaway. Our employees and our employees’ immediate family members (spouses, domestic partners, parents, grandparents, siblings, children and grandchildren), and our affiliates, advisors or advertising/promotion agencies (and their immediate family members) are not eligible to enter the Giveaway.
Giveaway Period. The Giveaway begins at 9:00:00 a.m. (PT) on October 1, 2015 and ends at 9:00:00 a.m. (PT) on October 29, 2015 (the “Giveaway Period”). Drawings for prizes will take place at the following times, and prize winners will be contacted by email within 2 business days of each drawing:
9:00:00 a.m. PT on Saturday, October 3 (Entry Period 9:00:00 a.m. PT October 1 – 9:00:00 a.m. PT October 3)
9:00:00 a.m. PT on Monday, October 5 (Entry Period 9:00:00 a.m. PT October 3 – 9:00:00 a.m. PT October 5)
9:00:00 a.m. PT on Wednesday, October 7 (Entry Period 9:00:00 a.m. PT October 5 – 9:00:00 a.m. PT October 7)
9:00:00 a.m. PT on Friday, October 9 (Entry Period 9:00:00 a.m. PT October 7 – 9:00:00 a.m. PT October 9)
9:00:00 a.m. PT on Sunday, October 11 (Entry Period 9:00:00 a.m. PT October 9 – 9:00:00 a.m. PT October 11)
9:00:00 a.m. PT on Tuesday, October 13 (Entry Period 9:00:00 a.m. PT October 11 – 9:00:00 a.m. PT October 13)
9:00:00 a.m. PT on Thursday, October 15 (Entry Period 9:00:00 a.m. PT October 13 – 9:00:00 a.m. PT October 15)
9:00:00 a.m. PT on Saturday, October 17 (Entry Period 9:00:00 a.m. PT October 15 – 9:00:00 a.m. PT October 17)
9:00:00 a.m. PT on Monday, October 19 (Entry Period 9:00:00 a.m. PT October 17 – 9:00:00 a.m. PT October 19)
9:00:00 a.m. PT on Wednesday, October 21 (Entry Period 9:00:00 a.m. PT October 19 – 9:00:00 a.m. PT October 21)
9:00:00 a.m. PT on Friday, October 23 (Entry Period 9:00:00 a.m. PT October 21 – 9:00:00 a.m. PT October 23)
9:00:00 a.m. PT on Sunday, October 25 (Entry Period 9:00:00 a.m. PT October 23 – 9:00:00 a.m. PT October 25)
9:00:00 a.m. PT on Tuesday, October 27 (Entry Period 9:00:00 a.m. PT October 25 – 9:00:00 a.m. PT October 27)
9:00:00 a.m. PT on Thursday, October 29 (Entry Period 9:00:00 a.m. PT October 27 – 9:00:00 a.m. PT October 29)
To be eligible for each prize drawing during the Giveaway Period, you must enter via either Entry Method #1 or Entry Method #2 below:
Entry Method #1 Textur subscribers will receive one (1) entry per day throughout the Giveaway Period for signing in to the Texture app for any length of time during that day using any app-compatible device. Non-existing Texture subscribers can start a free 30-day trial on texture.com in order to sign in to the app and earn entries via Method #1.
Entry Method #2 To receive one (1) entry per day throughout the Giveaway Period without having a Texture account and signing in to the Texture app, send a 3×5 card with your name, address, e-mail address, and phone number to: Discover Texture Giveaway, 4600 Bohannon Drive, Suite 100, Menlo Park, CA 94025.
14 Sweepstakes drawings will occur throughout the Giveaway Period, with one winner drawn every 48 hours. To be eligible for each Sweepstakes drawing, you must have signed in to the Texture app at least once within the past 48 hours, or you must have sent a mail-in entry received by the deadline for each Entry Period. Limit of one (1) entry per person using only one (1) Texture account or email address per day during the Giveaway Period, regardless of entry method. You may not use multiple customer accounts or email addresses to enter the Giveaway, and entries submitted from the same person through multiple accounts will be disqualified.
Mailing List. By entering the Giveaway, you consent to being placed on a mailing list for promotional and other materials from Texture. You may update or change your e-mail preferences by selecting “unsubscribe” at the bottom of any Texture email.
Other Promotions. Please note that we may be running similar giveaways at the same time as this Giveaway. By entering this Giveaway, you will not be eligible to receive any prize awarded in any other giveaway unless you enter each sweepstakes separately.
Prize. 14 winners will be awarded the prize of their choice from among the options below:
GoPro HERO4 Session (worth $399)
Tory Burch Quilted Clutch (worth $450.00)
Xbox® One (worth $349)
The total retail value of all prizes awarded will range between $4,886.00 and $6,300.00.
Each winner will be responsible for paying all costs and expenses related to the prize that are not specifically mentioned, including, but not limited to taxes and any other expenses that might reasonably be incurred by a winner in receiving or using the prize.
Prize Drawing. 14 random drawings will be held throughout the Giveaway Period from among all eligible entries received within the prior Entry Period. We will notify each potential winner by e-mail provided within two (2) business days following the drawing, and each potential winner will be required to sign an affidavit of eligibility and liability/publicity release. We will select an alternative potential winner if any potential winner does not claim the prize within 72 hours of notification, or meet the eligibility criteria. The prizes will be awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose). Limit 1 prize per person for a total of 14 Sweepstakes winners.
Odds of Winning. Odds of winning depend on the number of eligible entries received throughout the Giveaway Period.
Additional Terms. We may, to the maximum extent permitted by applicable law and in our sole discretion, change these rules or cancel the Giveaway at any time; or modify, terminate, or suspend the Giveaway should viruses, worms, bugs, unauthorized human intervention or other causes beyond our control corrupt or impair the administration, security, fairness or proper play of the Giveaway or submission of entries. We are not responsible for: (a) lost, misdirected, late, postage due, incomplete, or unintelligible entries or for inaccurate entry information, whether caused by you or by any of the equipment or programming associated with or utilized in the Giveaway, or by any technical or human error that may occur in the processing of entries; (b) any printing or typographical errors in any materials associated with the Giveaway; (c) any error in the operation or transmission, theft, destruction, unauthorized access to, or alteration of, entries, or for technical, network, telephone, computer, hardware or software, malfunctions of any kind, or inaccurate transmission of, or failure to receive any entry information on account of technical problems; or (d) injury or damage to your or any other computer resulting from downloading any materials in connection with the Giveaway. We may, in our sole discretion, disqualify any individual found to be: (x) tampering with the entry process or the operation of the Giveaway; (y) acting in violation of these rules; or (z) acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person. If your entry is incomplete or if you use robotic, automatic, programmed or similar entry methods, your entry will be void. The authorized subscriber of the e-mail account used to enter the Giveaway at the actual time of entry will be deemed to be the participant and must comply with these rules in the event of a dispute as to entries submitted by multiple users having the same e-mail account. The authorized account subscriber is the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider, or other organization responsible for assigning e-mail addresses for the domains associated with the submitted e-mail addresses. No greater than the number of prizes stated in these Official Rules will be awarded. If any technical errors occur in the selection of any potential prize winner or if more prizes are claimed than the number of prizes being awarded as provided in these Official Rules, we may award the prizes by random drawing from among all eligible claimants.
Miscellaneous. The Giveaway is governed by the laws of the United States. The Giveaway and all accompanying materials are © 2015 by Next Issue Media LLC and its affiliates. All rights reserved. If you win a prize, you may not transfer, assign, or redeem the prize for cash. We may substitute a prize with a prize of equal or greater value. Each winner agrees (for himself or herself and his or her heirs) that, by accepting the prize, we, along with each of our respective affiliates and agents (collectively, the “Released Parties”), will have no liability, and will be held harmless by the winner for any liability, loss, injury or damage to property or person, including death, and reasonable attorney’s fees and court costs, due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of the prize or participation in the Giveaway, even if caused or contributed to by the negligence of any of the Released Parties. You agree that our decisions related to the Giveaway and the random drawings are final. Each winner agrees that, by participating in the Giveaway, we may use the winner’s name, image or likeness in any manner and in any medium for our promotional purposes without additional compensation, except where prohibited by law, and we may be required to disclose the winner’s address to state regulatory authorities.
After we confirm the Winners, we will post the Winners names at texture.com/blog/discover-texture-giveaway until December 31, 2015.
Sponsor. Next Issue Media LLC (“we” or “us”), 4600 Bohannon Drive, Suite 100, Menlo Park, CA 94025
Privacy Notice: All information submitted in connection with this Giveaway will be treated in accordance with these Official Rules and Next Issue Media’s Privacy Notice https://www.nextissue.com/legal/privacy-policy/.
As Everest arrives in theaters this weekend, catch up with four articles that explore the treacherous, unpredictable nature of mountain climbing. Hear from tenacious mountaineers, avalanche survivors, and the cast and crew behind the white-knuckle movie. Digital extras include video accounts of unforeseen disasters, taking readers one step closer to the most dangerous places on earth.
Next Issue subscribers can tap any story to read it on their device. If you’re not yet a Next Issue subscriber, start your free trial to get access to our entire catalog, including these four stories.
In this Outside exclusive, hear the cast and crew of the new movie, Everest, dish about making this adventure epic roar to life for a new generation.
A shocking avalanche on April 18, 2014 killed 16 expedition workers and changed life on Mount Everest forever. Here’s how it unfolded.
Barely a year after the last disaster, on April 25, 2015, more than 8,000 people in Nepal were killed. When the avalanche hit, mountaineer Gabriel Filippi sprinted for his life. He emerged to find an unthinkable disaster.
ESPN The Magazine
A group of Nepali women first defied the odds by climbing the tallest mountain on each continent. Now their greatest challenge: Rebuilding their country after two earthquakes.
She transformed a dusty trade publication into a smart, sexy must-read for the Hollywood elite. Here, the powerhouse editor reflects on celebrities, feminism and how to balance work and family.
Name: Janice Min
Current Job: Co-president and chief creative officer, Guggenheim Media’s Entertainment Group; oversees The Hollywood Reporter and Billboard.
Years at Job: 5
Previous Position: Editor-in-chief, Us Weekly
Lives in: Los Angeles
At Next Issue we are, above all, a magazine fan club. From time to time we’ll chat with some of the talented editors, writers and designers who put the issues together. We kick off this series with an editor you’d love to sit next to at a dinner party: Janice Min, who has worked at—and run—some of our favorite magazines of all time. Now at the helm of The Hollywood Reporter and Billboard, she is moving beyond legacy publishing to successfully bridge the realms of journalism, television, social media, fashion and pop culture. She hosts star-studded events and roundtable discussions to celebrate women in the entertainment industry. Oh, and did we mention she has three kids? Yeah, she’s that woman. And we love her for it.
Next Issue Media: Most NIM subscribers are probably seeing The Hollywood Reporter for the first time. What do you want them to know about the brand?
Janice Min: Given our online reach, they’ve probably read many of our stories before, whether the pieces were about their favorite star, TV show or even Donald Trump, a recent cover subject. What will be new for your readers is to see the full issues, out every week. The magazine is regarded by many as the Bible of Hollywood. Everyone who is anyone here reads it, knows it and, some might say, is obsessed with it. When The Hollywood Reporter lands on the desks of the power players in town on Wednesday mornings, I don’t think I’m exaggerating to say nearly everyone stops, looks and listens—even if they don’t read everything right then and there.
NIM: What THR cover have you loved most? Who/what is your white whale?
JM: Almost every week, I say the same thing—“Wow, I loved that cover.” So that’s a tough one to answer. The cover debuting on Next Issue, on the TV show Empire, is sort of quintessential Hollywood Reporter: a big, sexy story that celebrates success but also is smarter than your average entertainment fare and takes you deep inside what is really going on vis-a-vis this show and Hollywood. The success of Empire says volumes about race here, the struggle of broadcast TV and how one great original idea can turn the town upside down. We were on the set in Chicago and in the show’s writers room in Beverly Hills. We break news and have some moments in the story sure to generate controversy and discussion. It’s also photographed exceptionally well. The photos in The Hollywood Reporter are something to behold. I’m glad a larger audience finally can be exposed to that. It is a truly beautiful publication that makes the most of the luxury of print.
I don’t have a white whale, because the target is always moving. I see how some TV shows often book a big name thinking it means that person will bring in big ratings, and more often than not they don’t—because you still need a compelling reason to feature someone. I live in the moment with the staff with the goal of trying to hit the right person at the right time. This is an extreme and sort of obvious example, but our Donald Trump cover in August, the first magazine cover he did as a candidate, hit that note. Lin-Manuel Miranda, the creator and star of Broadway’s Hamilton, did as well.
But back to your question . . . I’d be lying if I said I wouldn’t like a Barack Obama cover before he is out of office, given the role Hollywood has played in his tenure.
NIM: When you first moved to Los Angeles, you had been the editor of a brand that had a reputation for being, well, tough on celebrities. Did any stars give you a hard time?
JM: No. You realize when you are here how little decision-making is done by the stars, and that outside of an increasingly shrinking group of actors, the power is held by the people who really run the town: executives, studio chiefs, agents and people with big money. You also realize how stars, to quote a phrase coined by my last shop, really are just like us. The vast majority of them have job anxiety and really need attention and the media to stay front of mind. They remind me of politicians: They have to work really hard and hustle to stay in office.
“Don’t tell people what you want to be. Just be it.”
NIM: As editors we aim for perfection, but sometimes things go wrong. Talk about a time you got something wrong. How did you handle it?
JM: We had Bill Cosby on the cover of the Emmy issue, this same issue this time last year. It was an excerpt from the biography by Mark Whitaker, a fine editor and writer. The cover definitely glorified the man, and the book didn’t talk about any of the previous allegations regarding sexual assault against him. A few weeks later, the allegations began resurfacing, the comedian Hannibal Buress called him out as a rapist and well . . . there you go. How did we handle it? It’s not like you get redos in media. You move on to the next.
NIM: As red carpet season gets underway, can you address the “#AskHerMore” movement? How might it change the tenor of this year’s conversation?
JM: The new wave of feminism coming out of Hollywood is one of the greatest movements of our time. I love to see how in the five years since I started at The Hollywood Reporter the conversations we were having about gender, race and sexuality have been upended and challenged. Social media is awful in many ways, but also the greatest weapon in giving voice to people without a platform otherwise.
We recently did a cover story on Straight Outta Compton, and Dr. Dre and Ice Cube were reflecting on the song “Cop Killer” and how much controversy there was around their debut N.W.A album. There was a very simple narrative back then, of how cops were good and infallible and that these guys were thugs, and Tipper Gore was losing her mind over it. And then it takes 20 years to realize how complicated and painful the conversation actually is around law enforcement and disenfranchised communities. As a child, you sometimes think naively that all these issues have been resolved, that feminism and the move towards civil rights were things of the ’60s and ’70s. Then as you grow up, you realize the conversation is still going. And it’s gratifying to see how many people in Hollywood and music have a profound impact on that conversation.
NIM: What do you recall about working at People in the early ’90s that you still use today?
JM: Write about things people will want to read about, not just things you care about. I also learned the economy of packing lots of information into tight spaces, making every word count. What is different today, I suppose, is that at People, the whole magazine felt as if it was written by the same person, and that was part of the appeal. Bylines didn’t matter; you were kind of making hamburgers on a line that America loved to eat, and if the mandate is that the Big Mac gets two pickles, don’t put on three pickles. But I believe people consume information very differently now. Nobody wants information fed from a ’bot.
NIM: Your editorship at THR has demonstrated that even a trade publication can be reinvented with eye-catching photography, smart design and great reporting. What magazine brands are inspiring you?
JM: I’m not sure what inspires me, but I can tell you what I read with regularity: New York, The New Yorker when I’m on a trip, The New York Times, The Wall Street Journal and the New York Post. If you have the word ‘New’ in your title, I guess I’ve already bought in! Personally, I don’t think the New York Observer should have taken New York out of their title, but that’s just me.
NIM: Any tips on leading a successful reinvention that you care to share?
JM: [Don’t] let all the various entities that will be part of the noise get in your head. All the window dressing in the world, like a fancy website or launch party, can never hide bad or middling editorial. All I really cared about in getting The Hollywood Reporter off the ground was to get an audience to start talking about the quality and interesting and compulsive nature of our pieces. And they did. And to make Hollywood stories bigger, smarter and sexier and more relevant beyond the small community here. I sometimes say to the staff, if no one cares about your story or nothing in it is promotable, then you have just the sound of one hand clapping. You wasted your time. You could spend millions on a marketing campaign, but if you don’t actually produce compelling content, you’re just bullshitting. I will often write a note on stories: “Don’t say it, show it.” That probably applies to any kind of rebrand of anything. Don’t tell people what you want to be. Just be it.
NIM: You recently interviewed Donald Trump for THR. What did you learn sitting in a room with him that you didn’t know before? Do you see yourself interviewing more presidential candidates? Who would you like to interview next?
JM: I learned that he cares about and knows a lot more about Hollywood than some would suspect. Also, I learned from personal experience that Donald Trump is so compellingly charismatic in person that it’s hard to not get caught up in his swirl, to find him charming, no matter your politics. I don’t know whom I would want to interview next. I’m not complaining, because it ended up so great, but the Trump interview happened during my vacation. And trust me, I needed one!
NIM: Speaking of which, you’re a mother of three. What’s your family/personal motto?
JM: Very few emails require you to stop and answer them right then and there. If it’s really important, someone will call.
NIM: Lightning round.
Apple or Android?
NIM: Football or baseball?
NIM: Kardashian or Duggar?
JM: Easy. Whichever clan is not harboring child molesters or Ashley Madison users.
NIM: Fitz or Jake?
JM: I just met Tony Goldwyn and he told me he loves The Hollywood Reporter. He may have been lying, but the narcissist in me then has to choose Fitz (nicely played, Tony Goldwyn).
NIM: Cable or streaming?
NIM: Vegan or Paleo (or salad or fries)?
JM: I live in L.A. No brainer. Vegan.
NIM: Taylor or Katy?
NIM: Vogue or Harper’s Bazaar?
JM: Harper’s Bazaar is gorgeous, but Anna Wintour is the most powerful person in fashion. How can you not want to see how that expresses itself in content? Also, I have huge respect for how Vogue has broadened what it traditionally is, bringing so many other people under its tent in its coverage of politics, sports and more diverse representation of individuals and subjects. Vogue is a fashion brand that uses fashion as a lens into wider and more interesting stories—sort of in the same way we use Hollywood as our excuse to be as interesting as possible.
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Jennifer Lawrence is an award-winning . . . photobomber. Jared Leto too. Jennifer Aniston’s megawatt beauty secret? Water. And what does one call His Royal Canine-ness, Prince George’s faithful pooch? Lupo, of course.
Who better to let us in on the quirky habits, handy life hacks and devoted pets of celebrities than People magazine? For more than 40 years, People has shown us that the “details make the story.”
Check out the magazine’s fun new video ads below, and remember: As a Next Issue premium subscriber, you have access to People every week, with exclusive insight into the biggest breaking stories—Kathie Lee Gifford on losing husband Frank, photos of Jennifer Aniston and Justin Theroux’s wedding and details on Caitlyn Jenner’s transition—as well as special issues like Country Insider, the Wellness Issue, Red Carpet recaps, World’s Most Beautiful and the upcoming Sexiest Man Alive (is this finally Ryan Gosling’s year?).
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And for the record, don’t mess with Joan Lunden. We love you, Joan!
Just a handful of People's recent exclusives and specials
Every year, Money magazine’s “Best Places to Live in America” issue gets us fantasizing about packing it in and moving to one of these great towns. Our top choice today is No. 7, Chanhassen, MN—in honor of the Minnesota Vikings’ first game of the season tonight. Who wouldn’t want to live in a town whose goal, according to the article, is to have “a park within a half-mile of every front door”? Call the movers!
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